Nivea Dare to dip campaign - Plus Size Model Sabine Gruchet
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Nivea Dare to dip campaign

Nivea Dare to dip campaign

Nivea dares women to dip into summer in a multi-channel (hashtag)daretodip campaign

As a plus-size model I was part of Nivea UK’s Dare To Dip campaign.

Nivea Dare To Dip - Featuring Plus Size Model Sabine Gruchet 10

This summer, Nivea challenges all women to join together and take part in a series of amazing bikini bare-alls throughout the summer with their new “dare-to-dip” campaign.

The campaign created and stewarded by Beiersdorf’s global lead agency Draftfcb focuses on building awareness of the dare-to-dip movement in the UK, The Netherlands and the Nordics, supported by a unique multi-agency partnership.

WATCH THE VIDEO

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Women will be challenged to rally their friends and take their confidence to the next level by sharing their first swimsuit reveal of the season with NIVEA in a spectacular open air dip in London, managed by Jack Morton Worldwide, the global brand experience agency.

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So as many women as possible join the movement, Draftfcb London will amplify resulting content from the ‘first dip’ with creative across TV, print, online and radio in a partnership with Bauer, brokered by MEC. This will be supported by social media via Nivea’s Facebook page and community management by Agency Republic as well as a consumer PR drive by Zeno.

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Campaign: Dare-To-Dip
Brand: NIVEA
Marketing Director, Beiersdorf Northern Europe: Neil George
Digital Communications Manager, Beiersdorf Northern Europe: Matt Marlow,
Creative agency: Draftfcb London
Creative Director: Jo Wallace
Planning Director: Shula Sinclair
Account Management: Wendy Long & Pumie Msengana
Media agency: MEC
Account Director: Jean-Baptiste Leroux
Experience agency: Jack Morton
Head of Consumer Marketing: Richard Vincent
Executive Producer: Suzi Thrift
Digital agency: Agency Republic
Business Director: Stephen Armstrong
Executive Creative Director: Al Campbell
PR agency: Zeno
Resp.: Talia McKenzie

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